Its The Peoples Choice To Be Wild

Its is the possessive form of it. it's (with an apostrophe) is always short for it is (it's so fun) or it has (it's been nice knowing you). But, you might ask, don't apostrophes show possession, as. In the simplest terms, its tells us the ownership or qualities of something.

Its with no apostrophe, on the other hand, is the possessive word, like his and her, for nouns without gender. For example, the sun was so bright, its rays blinded me. People often get confused when trying to decide whether to use its or it's. It's is a contraction for it is, and not a possessive form of it. Its — without the apostrophe — is the possessive form.