Its World Aids Day See How Fashion And Beauty Brands Are Contributing To The Cause

People often get confused when trying to decide whether to use its or it's. It's is a contraction for it is, and not a possessive form of it. Its — without the apostrophe — is the possessive form.

But, you might ask, don't apostrophes show possession, as. Its with no apostrophe, on the other hand, is the possessive word, like his and her, for nouns without gender. For example, the sun was so bright, its rays blinded me. Its is a possessive adjective. A possessive adjective is used before a noun to show possession. Its belongs to the pronoun it. Remember it is used for animals and things.

A possessive adjective is used before a noun to show possession. Its belongs to the pronoun it. Remember it is used for animals and things. Its + noun. It's (it is) nearly the end of the month. It's (it has) gone really quickly. Its is a possessive determiner (like my, your, his) which we use when referring to things or animals: Every house.