The beauty giant l'oréal has provoked outrage on both sides of the atlantic after allegedly whitewashing the face of the singer beyoncé knowles for an advertisement in the latest us. Cosmetics giant l'oréal has refuted allegations it lightened beyoncé knowle's skin tone for an advertisement. The singer, who has been a spokesperson for the l'oréal paris brand since.

The ad quickly generated controversy when critics.

L'Oreal Feria Beyonce 2010s Print Ad — Fetch-the-Paper

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